Workshop Introducing the Transnational Benchmarktool

The workshops were organised by the project partners Primorje-Gorski Kotar County, Venetian Cluster and Municipality of Castello di Godego and Institute for the Protection of Cultural Heritage of Slovenia.

Primorje-Gorski Kotar County

The workshop organised by the project partner Primorje-Gorski Kotar County was held on the 25^th October 2018 at the Maritime and History Museum of the Croatian Littoral Rijeka in Rijeka. During the workshop the results of the 1^st workshop "Involvent of Creative Scene to Analyse Their Needs" were presented to the participants. After that, the lecturer led the participants through the theoretical part of Benchmarking and its application in practice with an emphasis on the creative industry. The lecturer introduced the participants with the Benchmarking through the good practice examples and implementation of such techniques for the Mošćenička Draga municipality project. Subsequently SWOT analysis was done for two industrial goods, in Fužine and on the island of Krk where the participants themselves devised strength, weaknesses, opportunities and threats. Each team's representative presented SWOT analysis to the other participants in the workshop. Also, the results of the document Transnational Benchmarktool were presented. The workshop was successfully completed in the planned time frame and the given framework.

During the workshop discussions the participants stressed out the differences in the concept of Benchmarking of creative industries, where the difference between the leading countries and those who are just beginning to develop the creative industries is noticed. Emphasis on leading countries is focused on the audience/customer and profitability, and in these developing countries the emphasis is focused on the infrastructure. Further development of the workshop concluded that this disparity could be a problem, but also a challenge for faster resolution of the situation in the field. 

Venetian Cluster and Municipality of Castello di Godego

The workshop was organised in Castello di Godego in the premises of the Barco Mocenigo - a historic building where cultural and creative activities as theatre, introduction to the craftsmanship and manual works, especially addressed to the young people, are carried out. In the workshop a various public composed of public representatives, associations and many citizens participated.

Following the main aim of the workshop, a rich presentation of the regional SWOT analysis results, best practices collected and the Transnational Benchmarktool has been done. The meaning of “creative industry” was analysed, prosecuting with the description of the situation about creative industries in the Veneto Region and the illustration of the main elements emerged from the common work made by REFREsh partners within the theme. After that, the development strategies have been illustrated. Furthermore, the public had the opportunity to see how other cities are processing the cultural scenes’ activation, evaluating for each one the experiences, the results, the difficulties and the lessons learned. After the technical presentations, a discussion on the value and contribution of the European policy for the activation of effective local processes regarding the cultural revitalisation of territories was done. 

The Institute for the Protection of Cultural Heritage of Slovenia

The Institute for the Protection of Cultural Heritage of Slovenia organised a workshop for presentation of the Transnational Benchmarktool. The event titled Creative industries in heritage buildings: strenghts and weaknesses through past experiences took place in Koper.

As an introduction to the workshop, the scope of the workshop was presented to the participants. The introduction was followed by the presentation of the REFREsh project together with the activities that were already done and are still supposed to be done. After that the SWOT analysis of the creative industries that was done for Kraško-Obalna region was presented. That was also followed by the two presentations of the examples of good practice. Firstly, the representative from PINA presented experiences on the promotion of the creative industries. Secondly, the representatives from the association KUP (Kultura ponovne uporabe – Culture of re-use) presented their creative work that promotes recycling.

After that, the document Transnational Benchmarktool created in REFREsh project was presented which was followed by the moderated workshop.