Forget Heritage Training Programme
in Bydgoszcz

Bydgoszcz, 24-25 April 2018

Interested in learning how to use an abandoned site in town for creative or business projects? Take part in a two-day Forget Heritage Training! You can enhance your capabilities as a manager in the field of culture, a business operator in the creative industry, a historic building operator, a leader of an NGO or a community activist. 

When and where we want to meet you?
24-25 April 2018 in Fabryka Lloyda (conference room), Bydgoszcz, Fordonska Street 156.
Delegates check-in at 8:30am
Start at 9:00am
Participation in the training is free but you need to register online at:
Only a limited number of delegates may participate.

Why is our Training worth your while?
This meeting is for you if you operate in Bydgoszcz or are an entrepreneur in the creative industry and want to develop your business, while caring for heritage, the history of the town and forgotten historic sights.
We would like to invite you to take part in training sessions conducted by experts of the Marketing Agency Locativo, working with the City of Bydgoszcz with a view to supporting the creative industry and managing historic sites. 
The programme of the training sessions has been developed on the basis of prior consultations with representatives of the cultural and creative sectors. Together, we have come to the conclusion that abandoned buildings in the town have a great potential for such industries but there are barriers limiting their use, including ineffective funding schemes, lack of sustainable initiatives, excessive bureaucracy 
in handling integrated cross-sectoral development programmes, and a low level of citizens’ activity, participation and commitment to culture as a result of which the market for ideas and initiatives 
is shallow and activities that are taken lack scale and sustainability.
The aim of our meeting is to overcome the barriers by developing capabilities in people interested in using abandoned buildings, and by building cooperation networks that link people from creative industries and public administration.

What is the formula of our meeting?
You are invited to a two-day training comprising 4 sessions, filled with joint creative work performed under the watchful eye of experts. The training sessions will address the previously identified training needs of people from the creative industry, local activists, building operators and public administration employees. The meeting will be devoted to strategic planning, recognising needs of the beneficiaries and discovering the heritage of abandoned sites. We will jointly plan how to engage local communities in our activities, how to effectively identify their needs and to address them. The first two training sessions (A and B) will be conducted with the help of representatives of two key groups of the Forget Heritage project, including representatives of public administration and creative industries (the purpose of this step is to provide a networking opportunity and to integrate both communities for the benefit of managing historic sites in Bydgoszcz).  

Who is invited to take part in our Training?
The meeting is particularly addressed to:
- public administration employees involved in historic building management in Bydgoszcz (Training Sessions A and B);
- historic sites operators and owners who wish to give them a new life and use them for business or community projects (Training sessions A, B, C and D): 
- representatives of the cultural industry and associated sectors who are looking to gain new capabilities and space for development of their cultural, social and business projects (Training sessions A, B, C and D).

How can you register? 
Participation in the Training is free but only a limited number of delegates may enrol, therefore please make sure to register on
The deadline for registration is 20 April 2018.

What is the Forget Heritage project about?
Forget Heritage is a three-year project implemented as part of the Interreg Central Europe 2014-2020 initiative of the European Territorial Cooperation programme which is co-funded with EU funds. The project was inspired by the fact that most European towns and cities are characterised by the presence of unused buildings. Some of them have an interesting history or architecture, and quite many of them are entered in the lists of historic monuments. Despite that, they remain abandoned, neglected and adversely impact the appearance of surrounding urban space.
Having that in mind, ten partners from Europe, including the town of Bydgoszcz, resolved to jointly look at this issue through the perspective of Central Europe and work out a model solution to support adaptation of vacant space for activities aimed at promoting culture and the creative sector. Jane Jacobs’ motto “New ideas need old buildings” has become the leitmotif of this partnership.
For more information about the Forget Heritage project, please go to

Training Sessions Agenda 

 24 April 2018

8:30–9:00amDelegates check-in, refreshments
9:00–9:30am Introduction and Welcome

For representatives of public administration and creative sectors
Training Session A: Identifying needs - how to learn what people need?
Knowing the citizens’ needs is essential to devise development plans, adapt the proposition to changing beneficiaries’ tastes and acquire external funding. Funders or lenders often request an assessment or a report. A well thought-out and planned action research conducted in-house (without hiring experts or researchers) is a good starting point for an assessment. In the training, delegates will learn about the methods of assessing needs, conducting action research and analysing its findings. The sessions will be practice-oriented and focused on developing the delegates’ capabilities helpful in understanding other points of view, making observations and drawing conclusions.
Facilitator: Piotr Knaś

12:30–1:00pmLight lunch
1:00-4.00pm For representatives of public administration and creative sectors
Training Session B: Strategic management in organisational practice
The training session targets - managers of young organisations and leaders of new ventures. Each organisation must think about its long-term development. The key to strategic thinking within an organisation is the ability to reflect, planning skills and readiness to accept change. Rather than solving problems, organisations tend to focus on adjusting problems to already developed solutions. When building 
a strategy, success can be achieved not by implementing successive steps of 
a rational decision-making process, but by attempting to “press ahead” which often means a tedious pursuit of a solution. In the training, delegates will learn the methods of encouraging an organisation to manage strategically and tools that support strategic thinking as well as rules for encouraging others to change. The sessions will be practice-oriented and focused on developing the delegates’ strategic thinking capabilities.
Facilitator: Piotr Knaś

25 April 2018

9:00–9:30amDelegates check-in, refreshments
9:30am–12:30pm For representatives of creative industries
Training Session C: Design thinking in municipal initiatives - how to plan activities that address the beneficiaries’ needs?
This training session targets - people who plan and carry out activities in local communities. It will be dedicated to methods of generating ideas and planning their implementation in accordance with the design thinking methodology. 
By precisely defining the challenges we will take up and the beneficiaries’ needs we will address, we will adjust the ideas for initiatives to the local needs and conditions. This will make our activities not only more effective but also easier 
to implement through employing local energy more effectively. The session will comprise a design thinking training, and presentation of associated conceptual and creative tools which can be used when working with town communities. The sessions will be practice-oriented and focused on developing the delegates’ own projects and ideas.
Facilitator: Piotr Idziak
12:30–1:00pmLight lunch
1:00-4.00pmFor representatives of creative industries
Training Session D: Interpretation of heritage - how to discover and bring back the heritage of abandoned sites?
The training session targets - all people who are interested in local heritage and responsible for making it available to the beneficiaries. Interpretation is an educational activity that serves the purpose of stimulating appreciation of local heritage and developing capabilities of its beneficiaries. In the course of the training, the delegates will be shown basic narrative techniques which are useful for creating a story and interpretation techniques which can be helpful in formulating a message. This will help the delegates develop their ability to study the history of sites they are responsible for, create a narration (a story) on its basis and communicate the story in a form suited to the context and needs. This will ensure they are more capable of tapping the most hidden resources of forgotten buildings and their heritage, and making them not only useful again, but also raising the profile of such buildings in the eyes of their users and local communities. The session will be energetic, with the use of workshops and team creative processes focused on the specific context of local needs.
Facilitator: Piotr Idziak

Contact details to the hosts:
B. Katarzyna Napierała
Integrated Development Department
City Hall of Bydgoszcz
Phone (52) 58 58 373

Marlena Pinkawa
Integrated Development Department
City Hall of Bydgoszcz
Phone (52) 58 59 177