Innovative product of Slovenian partner (BSC Kranj)

In March 2021, BSC Kranj successfully completed all three stages of the local innovation workshops. Starter workshops introduced the aim of the MaC Village project and benefits to regional actors and cultural & creative industries (CCIs) of being actively involved in a series of events enhancing innovation to expand their business. First sparks emerged for potential

business integration around main natural and cultural heritage of the pilot areas. Creatives looked for innovative business ideas for new products, services and business models, taking the advantage of local resources. Cooperation has reached full strength during the development workshops with the Regional Business Canvas exercise and reached a consensus at the consolidation workshop series.

A new tourism product (infrastructure), “Themed Guest Rooms, Culinary Delicacies and Rural Agri-Food Hub (with a degustation center) of the Danica Inn & Guest House” will be established in Bohinj tapping the innovative, business and market potential of wooden furniture and equipment for hospitality and tourism facilities made of local tree types, and of culinary specialties prepared from local ingredients. Product offers an authentic nature, culinary and traditional skills experience to tourists and visitors with an extended partnership of Bohinj’s CCIs.

In Preddvor area, a "Short food supply chain" (a new business model) and a common brand for local agricultural and food products will be established. Local food producers, goat and sheep breeders, pig farmers and providers of tourist accommodation forged strong business ties with the help of local Tourist Board and municipality.

“Fairy Tale Park Jezersko”, a new tourism product (infrastructure) will arise in third pilot village Jezersko, offering an experience of folk tales in nature to the youngest and their families through storytelling, playing and skills challenges in nature. This will awaken their imagination and creativity, meet them up with the spiritual world of our ancestors, teach them how to explore, understand and respect nature, and eventually remind them of values such as kindness, honesty, trust and helping others.

What they all have in common is that local flora, fauna, water resources and agricultural products will meet the intangible cultural heritage  (e.g. traditional knowledge and skills of wood, iron, stone and food processing; folk tales; legends; stories of local people - personalities) with a slight touch of modernity.