Pilot Action: Maribor

The city of Maribor is home to the oldest vine in the world. The Old Vine is over 400 years old and is a symbol of the rich wine culture of Maribor, Styria, and all of Slovenia. Since St. Martin is known for turning must into wine, you won’t be surprised to find Maribor hosting the largest St. Martin’s Day celebration in Slovenia.

An output of the pilot action is a digital platform “St. Martin’s Route in Maribor” that includes mobile application with motivational multimedia content and enables creation of sub routes for target groups, a quiz and a website with additional information. The mobile application named MariborTour is an interactive presentation of St. Martin’s Cultural Route in the area of the Municipality of Maribor, featuring the points of sights on the way. The interactive map includes major attractions; currently 29 points of sights are included in the map. Application records the user’s current location and the mobile telephone vibrates when approaching an important attraction. By clicking on points on the map, the user can see the description and pictures of individual attractions, listens to audio presentation of selected attraction, etc. The application includes a bonus quiz with 25 questions about the Old Vine.