4th International Creative Congress 'Design Plus'

Review: Dr Magdalena Małachowska from the Academy of Art in Szczecin presented COCO4CCI in Szczecin

From 10 - 11 of October 2019 took place 4th International Creative Congress 'Design Plus' in Szczecin - Poland. The congress's main subject focused on designing the future and designing for the future.

What if we had a new way to design products, services and businesses that would be good for people, the planet and business? If so, could you redesign everything? Start creating the future today? New tools such as artificial intelligence, the Internet of Things and biomimicry mean that today's design ambitions are limited only by our imagination.

"The future we want must be designed, otherwise we will get a future that we do not want." (Joseph Beuys)

The future of the fashion, games and audiovisual production sectors, as well as product and service design, were widely discussed during the Design Plus 2019 conference. 

In her presentation, Dr Magdalena Małachowska from the Academy of Art in Szczecin addressed the topic of Mapping Creative Industries of the West Pomeranian Voivodeship. 

As a partner of the Interreg project COCO4CCI, Magdalena presented some research results in the area of CCI. Additionally, in her presentation, she tried to answer the following questions: Who works on the creative industries market, what are the relations between designers and entrepreneurs, who is chasing who, and who is running away and why? Will it be better than it is now?

Further, the issues of future design, sharing economies and circular economies were also discussed. What to do today, so that it will be tomorrow?

The fashion industry is the second-largest waste producer in the world. According to research, by 2030, the world waste will double. The largest dump is the Pacific Ocean Garbage Floating in the Pacific - it starts about 900 km off the coast of California and ends near Japan. How to reconcile changing trends, fashion passing from season to season - with sustainable development? Why (and whether) worth being slow and not fast? Developing technology gives almost unlimited possibilities of entertainment and moving into the virtual world. By 2017, the percentage of households in Europe with internet access has increased to 87% - an increase of 32 percentage points compared to 2007. We are buying more and more, we live quickly and do not think about the consequences of their daily behaviors and habits.

Can informed consumers change the market? Or maybe the Schumpeter statement is still valid, which says that it was not consumers who first expressed the need and demand for electric lamps, nylon stockings, traveling by cars or planes, listening to the radio or chewing gum, but that the vast majority of changes were forced by the producers - precisely on consumers? The latter most often resisted change and had to be properly "educated" through extensive psychotechnics of advertising.

Who needs to start playing tic-tac-toe, in which the future is winning?