Question:
What makes good project communication?
Answer:External communication that is driven and coordinated by an experienced communication manager is essential for a successful project. Well-defined communication objectives support the achievement of thematic objectives and communication activities complement thematic activities.
If done well, communication raises the necessary awareness and provides information on thematic activities. It might even help to change the attitude of relevant stakeholders towards the changes aimed for by the project. Communication activities furthermore contribute to the capitalisation of achieved project outputs and results and aim at their roll out into broader policies, strategies and action plans.
